TIGER (ΤΙΓΡΙΣ) TOOTHPICK PACKAGE REDESIGN
Redesign the packaging of the Greek vintage toothpick brand “ΤΙΓΡΙΣ” meaning tiger in Greek.
“ΤΙΓΡΙΣ” or tiger in English is an old Greek toothpick brand from the 70s. As part of my personal exploration I decided to redesign the package of the famous Greek retro brand. The straight shape of the toothpick element lead me to the decision to use geometrical shapes for this project. Moreover my main inspiration for my design were the tiger stripes which could be interpreted as the toothpicks in this case where tiger is the mascot of the brand. For the “ΤΙΓΡΙΣ” logotype I designed a bold serif type to remind the strong, colourful posters after the industrial revolution.